List of 14 Free Digital Marketing Certifications available online for 2018.
More than 55,000 students have already benefited from these free courses, training and classes.
1- Introduction to Digital Marketing with Google’s Digital Garage Certificate of online Proficiency
This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate.
Duration: 6.5 hrs.
2- Go Inbound! with Hubspot Inbound Marketing Certification
Focused on a powerful concept of pull marketing to attract potential customers to your website, this course beautifully interlinks all aspects of content, digital and sales focussed marketing.
Duration: 4.5 hrs
3- Email marketing with Hubspot Email Marketing Certification.
This certification highlights the how life cycle marketing, segmentation, email design, deliverability, analytics, and optimization all coexist to create an email marketing strategy that grows your business. Though this is relatively a new course by Hubspot, it inculcates the comprehensiveness and immediate applicability that Hubspot courses are famous for. Go for it!
Duration: 3.5 hrs.
4- Web/eCommerce/Mobile Analytics with Google’s Analytics Academy.
This certification from Google will give you that Eureka moment! This video-format course is structured across 4 different modules: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics and Mobile App Analytics Fundamentals. My only suggestion – Practice as you learn.
Duration: 4.5 hrs.
5&6- Search Engine Marketing with Google, Bing and Moz
- Search Engine Advertising withGoogle’s Adwords Certification and Bing Ads Accreditation Exam
Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product? The following 2 courses will help you understand all about Search Engine Advertising:
- Search Engine Optimization withStudy Guides from Google andMoz
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
– You may also check out Best SEO Courses on Udemy
7- Social Media Marketing with Facebook, Twitter and LinkedIn
Each social media channel serves a different purpose and it is important to know the nuances of each to be able to better plan your campaigns to increase brand awareness and drive engagement.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook. You may also be interested in checking out the Facebook Advertising Course.
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
8- Content Marketing with Hubspot Content Marketing Certification
This Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
Duration: 3.5 hrs.
9- Video Marketing with You Tube Certification
This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
10- Digital Marketing for Sales Professionals with Hubspot Inbound Sales Certification and Hootsuite Social Selling Course
Hubspot Inbound Sales Certification(Duration 3.5 hrs.)
This Hubspot’s course will helps you identify potential buyers, develop outreach strategies and build personalized presentations so that you can better advise today’s empowered buyer.
Though this is not a course or a certification, however, LinkedIn provides a convenient tool to measure your social selling efforts. The score can be used to gauge improvements over time.
11- Free SEO Training by Backlinko
There must be thousands of resources to learn SEO out there. That is a dilemma we also faced. So we conducted a poll on a forum to understand which are best free resources to decipher SEO. Sharing the results so you can make an informed choice and become better at SEO.
The one blog most SEO professionals recommended in our survey was Backlinko by Brian Dean. Considered as one of the best SEO experts in the industry, Brian sure has created a reputation of sorts, which he lives up to. Articles, researches, hidden secrets and a lot more can be found on his blog Backlinko. Now he used to offer a course as well, but presently it shows that enrollments are closed. You can still join the waiting list here (or maybe the registrations are open again by the time you read this).
The reason he makes it to this list without having a ‘free course’ as such is because the kind of knowledge he shares through his articles and case studies is top notch, and many professionals will swear by it. SEO is such a vast subject that it can be learnt in various ways. What works for someone may not work for you, what works for you may not work for others. But if you need to start getting a feel and flavor of how SEO works and get regular updates about it, then starting reading Backlinko might be a great idea.
12- Neil Patel’s Free Digital Marketing Course
Neil Patel is one of the most renowned digital marketing experts globally. Through blogs and videos he shares a lot of important and interested knowledge around various aspects of digital marketing including SEO, SEM, Social Media, conversion optimization and so on. He offers a 30 day Free Course “Double Your Traffic in 30 Days” + Secret Bonus (Valued at $300) that you can sign up on his blog. Along with this course, he offers an advanced digital marketing course as well, but that one comes at a cost. In addition to these, he conducts regular webinars, writes blog posts and posts informative videos that you can keep learning from. We say Follow Neil Patel to stay up to date with digital marketing.
13- SEO Tutorial for Beginners by Daragh Walsh
Daragh Walsh is a Google Certified Marketer & Best Selling Udemy Instructor who has taught 200,000 students. He can help you grow your income, start your own digital business, sell affiliate products or most importantly help you land that dream job. Having worked with companies across 40 countries, he comes with rich experience and has shared a lot of it in this free seo tutorial. Specifically, he will help you learn the basics of SEO, help you understand how to optimize a site, get to page on on Google and increase sales.
He will also be teaching authority building techniques to make sure Google ranks you higher than competitors for industry keywords, in addition to telling you about best methods to do keyword research online. This one hour free course is packed with information and has been taken up by more than 80,000 students globally.
14- Free Digital Marketing Courses on Skillshare
Skillshare is an e-learning website that works on an interesting model where it offers you to access all its 15,000+ courses at almost zero cost. This means that at just $1, you could be learning SEO and Adwords and Affiliate Marketing and various aspects of Digital Marketing within a month at $1. Sounds too good to be true? We say you check it out once and see if it suits you After a month you may cancel your subscription so you are not charged any further.