Many Advertisers believe that ads always should work. But there are several reasons that make your ad may not work:
1# Broken Product or Brand
Sometimes you may have a problem in your product that can not be ignored so if you are focusing on selling this broken product you won’t reach any results.
On the other hand, having a perfect product but there is a problem in your logo or your message or your reputation will lead to great failure in your ads.
2# Reaching the Wrong People
Sometimes you need to study well who will be interested in your product or your service and don’t forget to target people who connected to you (Visited your website or your Facebook page or in your email list).
3# Reaching the right people but at the wrong time
For example, if you are going to target people who visited your website then the best ad for them will be for building your email list. But if you are going to target the people who already subscribed then the best ad for them will be selling your product or service.
4# Reaching the right people with the wrong message
Sometimes you may have a poor or nonprofessional message that will lead to no interaction with your ad.
5# Budget or biding problem
This problem goes in two directions, you may have a large budget for a small target audience and you may have a low budget for a large target audience and in the two cases, you won’t get the best results.
Also, you may spend a large amount of money and your ad isn’t working well. So you should wait until you find the best ad through A/B testing campaign to find the best way to reach your campaign objective.
After setting the right budget you should fully understand that low bid will lead to low distribution and reach a low-quality audience and high bid will lead to spending more than you need.
6# Using the wrong type of Ad
You should use the type of ad that matches your goal. So if you need leads you should use lead generation campaign and if need views for your video you should use Video view campaign and so on.
7# Not testing or experimenting enough
If you didn’t try many times before reaching the best type of ad that will help you reach your goal, you need to think again because testing will help you reach your objective in short time with a low budget.
8# Not tracking Data
9# Focusing on the wrong metrics