In this article, we’re going to give you some advice on how to develop a social media strategy for your business.
We’ll cover: how to set objectives; understanding your customers; generating great content; managing your resources; measuring and improving performance; and how to involve your wider business.
“Here you are 8 simple steps to set your social media strategy”
Step 1: Define Your Specific Social Media Goals
It is impossible to achieve your goals without defining exact specifics. Many companies let social metrics define their goals, such as “More Fans on Facebook”, “More Twitter Followers”, “More YouTube Views.” That’s mean I am the success.
As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? The volume of commenting on a controversial piece of content?
You need to go a step beyond to define specific, actionable, and reasonable Social Media goals.
Step 2: Analyze Your Audiences
Whom will you be interacting with social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?
Step 3: Listen and Compare
“Listening” is still good advice that’s often ignored. The reality is that your customers and competitors will give you a good guide to where and how you should be active on social media if you broaden your social listening beyond your brand name.
Step 4: Analyze your competition.
Competitive analysis is a key component of any marketing tactic. Performing a competitive deep-dive to get a sense of not only your competitors’ strengths but their weaknesses. You have to start generating discussions, engagement, listening, achieve your customer’s expectation and you’ll be carving out your place in the social sphere from the start.
Step 5: Select Success Metrics
How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend likes and engagement?
Step 6: Identify core topics and create value.
A strategic social media marketing plan requires more than just throwing many posts on Facebook or tweets on Twitter, “Social media is like a community and big family” , So you have in your content strategy stop talking and saying Pay now always or buy now , You need to set valuable content for customers and support them and also clear your brand services and selling message but keep balanced.
Step 7: Define your tone of voice and frequency.
Social media audiences like to be engaged but not over-saturated with content. Finding the right balance is essential to your success, and it’s another aspect of your campaign requiring a trial-and-error approach. An editorial calendar is a valuable tool for defining the who, what, when and where of your social strategy. What topics will you address? How frequently will you post, and to which networks?
Step 8: Engage your audience.
Social media is built around engagement, and it requires continuous input from you or your social media department. Social media is more than just a publishing platform. If you ask questions, you should stick around to participate in the discussion. There are social media monitoring tools that provide instant alerts when your posts have been shared, commented on or “Liked.” These tools often mean the difference between dedicating your entire day to monitoring your social networks and actually running your business while remaining on the grid.
Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for you to have a clear understanding of why social can be useful for reaching your business goals.
“It takes years to build community and strong brand awareness and minutes to destroy it”