5 Free Tools to Monitor Your Competitors’ Campaigns

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Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad.

Watching your competitors online can provide a range of benefits, including identifying market opportunities, connecting with companies you should be cross-promoting, back-link insight, ad targeting options and more.

Here are 5 tools to help you:

1. Google Alerts 

2. Facebook ‘Pages to Watch’ 

3. Hootsuite

4. Alexa

5. SEM Rush

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