20 Free Digital Marketing courses to maximize your digital knowledge

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Nowadays digital marketers are expected to be updated and host different skills, including analytics, creative direction, digital media and more. But you need faster, more effective way to close the skill gap and keep yourself relevant in a changing market.

But the question is where can you go for the best, most useful marketing information?

We have reviewed the best digital marketing training courses to help you build a successful career in the field.

Here are top 20 online courses that you can enroll in to upgrade your skills.

Let’s start!

  1. What is social media?

Offered by: Coursera

Topics included:

  • Social trends
  • Defining target audiences
  • Data analysis

About this Course:

“ “What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective proven methodologies. In short, it’s a really awesome, action-based intro to social media.”

Link: https://www.coursera.org/learn/what-is-social

  1. Diploma in Social Media Marketing

Offered by: Alison

Topics included:

  • Twitter
  • Facebook Pages
  • Blogging and podcasting
  • Social media images
  • Email list growth
  • Affiliate marketing

About this Course:

Alison is similar to Coursera as a site that offers a huge range of classes and certifications, including several in the marketing space. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter, blogging and podcasting, and how to use Facebook to create a business page and get it noticed by current and potential customers. So you’re likely to get a social media foundation plus a handful of other digital marketing skills to boot.

Link: https://alison.com/courses/Diploma-in-Internet-Marketing

  1. Social Media Monitoring

Offered by: Udemy

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content creation possibilities
  • Monitoring strategies for Facebook, Twitter, and more

About this course:

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.

Link: https://www.udemy.com/social-media-monitoring-for-business/

  1. The Business of Social

Offered by: Coursera

Topics include:

  • Discovering where social media “fits in”
  • How to tie social media to real business results
  • Managing and measuring a successful social media program

About this course:

“The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. In other words, those looking to drive real, measurable value from a social media strategy and program.

Link: http://bit.ly/2iISPwN

  1. Social Media Ethics

Offered by: Udemy

Topics include:

  • How to use good judgment when using social media for work
  • What constitutes ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Touching on local, State, and Federal laws, it takes the guessing game out of what is and is not legal on social media for employees of businesses.

Link: https://www.udemy.com/social-media-ethics/

  1. Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course:

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with

Link: https://www.udemy.com/social-media-marketing-plan/

  1. Facebook Blueprint

Offered by: Facebook

Topics include:

  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience

About this course:

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best practices and top strategies used by the world’s largest brands.

Link: https://www.facebook.com/blueprint

  1. Social Media Quickstarter

Offered by: Constant Contact

About this course:

All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.

Link: https://blogs.constantcontact.com/social-media-quickstarter/

  1. Email Marketing for E-Commerce

Offered by: Skillshare

Topics:

  • Email marketing automation
  • Email marketing optimization
  • Email marketing personalization

About this course:

Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that you may already be familiar with.

Link: http://skl.sh/2iCOJTq

  1. Marketing in a Digital World

Offered by: Coursera

Topics:

  • How tools such as smartphones and 3D devices are changing the marketing sphere
  • How power is shifting from companies and brands to consumers
  • Offering product ideas that stick in a digital world

About this course:

“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more than 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies and tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.

Link: http://bit.ly/2jjPxio

  1. QuickSprout University

Offered by: QuickSprout

Topics:

  • Search Engine Optimization (SEO)
  • Link Building
  • Content Marketing
  • Social Media
  • Paid Advertising
  • And more!

About this course:

This awesome (or should we say huge?) set of classes from the one and only Neil Patel is a great place for marketers looking to learn about a huge variety of online and digital marketing tactics. Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing, and paid advertising.

Link: https://www.quicksprout.com/university/

  1. Inbound Marketing Certification

Offered by: HubSpot

Topics:

  • Inbound marketing
  • Email marketing
  • Inbound sales techniques
  • Content marketing
  • Growth-driven design

About this course:

HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning the material in both video and text format.

Link: https://academy.hubspot.com/certification

  1. Viral Marketing and How to Create Contagious Content

Offered by: Coursera

Topics:

  • What makes ideas sticky
  • How social influence shapes behavior
  • The power of word of mouth

About this course:

Taught by the University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.

Link: http://bit.ly/2ixeaLc

  1. Pay Per Click (PPC) University

Offered by: WordStream

Topics:

  • All about PPC (What it is, basic terminology, structuring)
  • Keyword research
  • Landing page optimization
  • A/B testing
  • PPC for lead generation and B2B

About this course: 

PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising.

Link: http://www.wordstream.com/learn

  1. Diploma in E-Business

Offered by: Alison

Topics:

  • Introduction to Google Webmaster
  • Using Google AdWords
  • Understanding and using Google Analytics Data
  • Conversion Reports and collecting actionable insights

About this course:

This “Diploma in E-Business” course is a comprehensive resource for marketers, business owners, and advertisers who would like to get the most out of their digital marketing efforts. You’ll learn things like the fundamentals of promoting your business online, using various Google-powered tools, and how to track and make sense of the vast amounts of data available to you.

Link: https://alison.com/courses/Diploma-in-E-Business

  1. Google Digital Marketing Course

Offered by: WordStream

Topics:

  • All about PPC (What it is, basic terminology, structuring)
  • Keyword research
  • Landing page optimization
  • A/B testing
  • PPC for lead generation and B2B

About this course:

Learning the ins-and-outs of all of the marketing tools that Google offers is quite the task. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. This course offers a direct line to always-updated resources for everything Google.

Link: https://www.google.com/onlinechallenge/dmc/index.html

  1. Buffer’s Week of Webinars on Digital Marketing

Offered by: Buffer

Topics:

  • Content curation and sharing on social media
  • Getting your content seen on Facebook
  • Instagram Marketing to boost your business
  • Branding and PR outreach
  • Getting started with social media data

About this course:

While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed.

Link: https://www.youtube.com/playlist?list=PLzWGUATMdSthnzHQvlWmV31BizPgFiO1d

  1. Marketing Measurement Strategy

Offered by: edX

Topics:

  • How to identify marketing trends
  • How to predict future market conditions
  • An understanding of metrics used to measure marketing success

About this course:

In this marketing class, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. The professor, Stephan Sorger, presents hands-on examples of how to identify market trends, how to predict future conditions, and how to put those into action.

Link: https://www.edx.org/course/marketing-analytics-marketing-uc-berkeleyx-busadm466-1x

  1. Google Analytics Academy

Offered by: Google

Topics:

  • Digital analytics fundamentals
  • Google Analytics platform principles
  • Ecommerce analytics
  • Mobile app analytics
  • Google Tag Manager

About this course:

Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating data into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.

Link: https://analyticsacademy.withgoogle.com/

  1. Digital Analytics for Marketing Professionals

Offered by: Coursera

Topics:

  • Data Collection, Analysis, and Visualization
  • How data fits into a company’s marketing strategy
  • Making informed marketing decisions based on data

About this course:

Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.

Link: https://www.coursera.org/learn/digital-analytics

 

 

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