Facebook have many types of ads to make your campaign , So the most important part is defining your marketing scope and goal to achieve it through the different marketing channels.
Bring your laptop NOW and prepare a cup of coffee and let’s make today a custom audience campaign through Facebook!
Here are are 11 Tips for making a custom audience campaign:
1) Open your Facebook account and choose Create Ads:
2) Open Power Editor:
3) Click on Create Audience
4) Choose Custom Audience:
5) Choose your suitable type for creating Custom Audience :
There are 3 Types for creating custom audience audience list:
A) Upload your customer emails on facebook or phone numbers.
B) Create List for your specific landing page on your website visits or on your main website page.
C) Create a list for your customers who made action on your APP and target them.
6) For uploading your customers data to target them will be as the following:
A) Upload your customers file include their emails and phone numbers.
B) Copy – Paste your customers emails or phone numbers or Facebook ID.
C) Import from mailchimp , You can import from third party called Mailchimp – Its a email marketing tool.
7) If you choose Targeting your website visitors will be through your main website page or through a specific website page on the hand give a name for your audience list and don’t forget to click on create audience
8) NOW your Website Custom audience are ready for targeting and tracking
9) I HEAR NOW A Question about how we can get our pixel code for conversion , It will be as the following:
10) Step 2 for getting your pixel code:
11) Add now your pixel Code on your website page which will use it for tracking your customers and copy-paste the code , After that put it in your website page as the following :
Congrats , We just finish our custom audience campaign whatever your audience list type!
- Facebook is like any other marketing tool , So you have to define your SPECIFIC OBJECTIVE for your campaign.
- After defining your objective CHOOSE THE SUITABLE OBJECTIVE through the different Facebook ads types.
- You have always to make control on your campaign and make AB testing campaign to achieve your goal from your campaign.
- Share this article through your team and explain it to them.
- Don’t be panic for trying new methods and types for your advertising plan.